We invite you to browse through our show room and explore the wonderful world of wedding gowns at your finger tips!


“Life is too short to wear boring clothes…..

We carry several lines of luxurious but affordable wedding dresses by designers that we believe capture what every bride is looking for in her dream dress. We offer a wide selection of gowns, featuring designs by the hottest brands such as Casablanca Bridal, Moonlight Bridal, Val Stefani, Wilderly by Allure, Venus Bridal  and Bonny. All of Our Bridal gowns are available size 0-30.


2255 East Ridge Road
Suite 300@Culver Ridge Plaza
Rochester, NY 14622

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In Order to keep our Gowns Pristine, During the winter months we may request that boots be removed when entering the store. We suggest bringing a pair of slippers if you are uncomfortable wearing slippers we have in the store.  We look forward to helping you find the perfect gown for your occasion!

BRIDAL FLASH SALE!! SATURDAY 9/17/16 from 10-4!!

BRIDAL FLASH SALE!! SATURDAY 9/17/16 from 10-4!! in order to make room for our new spring 2017 styles we will be offering Huge markdowns on all current stock wedding gowns This sale is WALK-IN ONLY, first come first serve, because this sale is walk-in only, you will not have a bridal consultant helping you try them on. we are available to help zip, clip and assist with any photos you many need. ALL SALES ARE FINAL. We can not hold any dresses for any reason. All major credit cards and cash are accepted on sale gowns. please keep your group to a minimum. Each bride can start with 6 dresses, and will have approximately 1 hour in the fitting room. Please share this event with any bride to be who is still looking for her dream gown! Any bride that purchases a sale dress on 9/17/16 will receive a free wedding gown...

National Bridal Sale Day 7/16/16

Saturday 7/16/16 National Bridal Sale Day was borne out of a collective desire from bridal salons nationally to help brides find their dream dress at a fraction of the price. We are thrilled that brides everywhere will have the opportunity to find the gown of their dreams at a price that they love. We are running our Bridal Sale Tuesday July 12th –  Saturday July 16th. Appointments can be booked by calling us directly at (585) 266-1590 or send us an email –...

Spring Bridal Sale!

Spring Bridal Sale!! Discounts up to 70% off  IN STOCK wedding gowns! Beautiful, Fashion Forward Designs! Sale will run April 26th – May 26th! Visit our “BRIDAL” tab to view all the bridal collections we carry! Appointments are not necessary but are strongly encouraged to be sure we have a bridal consultant available to assist you and answer any questions you may...

New Store Hours

To better serve our customers we are open Sunday’s from 1pm-4pm! ::Seasonal Store Hours :: ( February – End of May) Sunday: 1-4 Monday: Closed Tuesday: 11-8 Wednesday: 11-6 Thursday: 11-8 Friday:11-6 Saturday:10-5 Appointment are NOT REQUIRED if you are shopping for PROM or MOTHERS. Holiday Hours: Good Friday: 11-4 Easter: CLOSED Mothers Day: CLOSED Fathers Day:...

Holiday Hours & Small Business Saturday

Store Hours 11/25- 11/28: Wednesday: 11-2 Thursday: CLOSED Friday: BY APPOINTMENT ONLY. Saturday 10-4 Sunday: CLOSED   Happy Thanksgiving Everyone!!! DON’T FORGET: Small Business Saturday is November 28th. Support your local merchants and use American Express! Sales & Specials for...

NEW 2016 Bridal Collection

Check out our Brand New Collection of Gowns that just arrived at the Store!   Lace, Satin, Tulle, Silk, Sparkle ….  Mermaid, Sheath, Trumpet, Ball Gown, A-Line… Bohemian, Rustic, Traditional, Destination….   We have them all!!!   Call us today to schedule your appointment 585-266-1590.  ...