We invite you to browse through our show room and explore the wonderful world of wedding gowns at your finger tips!


“Life is too short to wear boring clothes…..

We carry several lines of luxurious but affordable wedding dresses by designers that we believe capture what every bride is looking for in her dream dress. We offer a wide selection of gowns, featuring designs by the hottest brands such as Casablanca Bridal, Moonlight Bridal, Val Stefani, Wilderly by Allure, Venus Bridal  and Bonny. All of Our Bridal gowns are available size 0-30.


2255 East Ridge Road
Suite 300@Culver Ridge Plaza
Rochester, NY 14622

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In Order to keep our Gowns Pristine, During the winter months we may request that boots be removed when entering the store. We suggest bringing a pair of slippers if you are uncomfortable wearing slippers we have in the store.  We look forward to helping you find the perfect gown for your occasion!

Sunday Store Hours!

Hello everyone!  We are now open on Sundays from 1:00 until 4:00.  Please stop in or call for your Bridal Appointment.  Great new wedding gowns, prom dresses, bridesmaid and MOB are here!!

Prom 2018

Prom dresses for 2018 are FABULOUS!  Sleeves, Open Shoulder, Strapless; take your pick!   Prints and Ruffle and Sparkles too!  We have a great collection and at the right price!  

MOB Dresses

Mother of the Bride dresses are a challenge for most women.  We want to look our best, not outshine the bride, look younger and definitely look thinner.  At Bella You we get it, we understand what most women are looking for in a MOB dress.   Let us help you “Create a BEAUTIFUL YOU.” We have great...

Bridal Accessories

Belts, Earings,Veils………what  to accessorize your wedding gown with?  Our bridal consultants will help you choose the right length veil and just the perfect belt.  Let us “Create a Beautiful You for your Special Day”  If your wedding is rustic, formal or destination, accessories are an important part of your total...

Barijay Bridesmaids

We received a new collection of Bridesmaid dresses featuring the trendiest new colors: StoneBlue,Wine,DecoBlush,Rose and so many beautiful shades!  Stop by the store and see all the new colors and...

Prom 2018

Prom Dresses are arriving every day! 2018 styles are on trend with details.  Bella You has something for everyone!  Take advantage of our BLOCK POLICY!...

BariJay Bridesmaids

BariJay introduced 8 new colors in the Sequin Collection , A beautiful cornflower in luxe chiffon and so many more.  Stop by the store to see all the NEW COLORS AND FABRICS!

Thanksgiving- Black Friday Specials- Trunk Shows- prom 2017

:::Store Hours For the Week of Thanksgiving::: Monday: Closed          Tuesday: 11-8         Wednesday: 11-2              Thursday: CLOSED Friday:  CLOSED               Saturday:10-4               Sunday: 1-4 Trunk Shows 11/22-11/27  from multiple designers including Mia Solano and Venus Bridal . Special Prices on Trunk Show gowns, Black Friday prices on all IN STOCK wedding gowns. Visit us in the Culver Ridge Plaza, We look forward to meeting you and helping you find the gown of your dreams! New Spring 2017 Bridal Arrivals!    ITS PROM TIME!!!!      We just received a HUGE shipment of prom gowns from Lucci Lu!  Girls are already shopping for prom 2017! Stop by the store and check out our gorgeous gowns for Prom and Senior Ball! Don’t forget we block dresses out by school! 1 dress per event!   Check us out on facebook and twitter for updates on new inventory!  ...

BRIDAL FLASH SALE!! SATURDAY 9/17/16 from 10-4!!

BRIDAL FLASH SALE!! SATURDAY 9/17/16 from 10-4!! in order to make room for our new spring 2017 styles we will be offering Huge markdowns on all current stock wedding gowns This sale is WALK-IN ONLY, first come first serve, because this sale is walk-in only, you will not have a bridal consultant helping you try them on. we are available to help zip, clip and assist with any photos you many need. ALL SALES ARE FINAL. We can not hold any dresses for any reason. All major credit cards and cash are accepted on sale gowns. please keep your group to a minimum. Each bride can start with 6 dresses, and will have approximately 1 hour in the fitting room. Please share this event with any bride to be who is still looking for her dream gown! Any bride that purchases a sale dress on 9/17/16 will receive a free wedding gown...