…Creating a Beautiful You since 1999!

We carry several collections of quality, affordable wedding dresses by designers that capture what every bride is looking for in her dream dress. Featuring designs by the hottest brands such as Casablanca Bridal, Moonlight Bridal, Wilderly by Allure, Jessica Morgan by Kitty Chen and DaVinci Bridal.

All of Our Bridal gowns are available size 0-30.


View Some of our Bridal Inventory in the Gallery Below



2255 East Ridge Road
@Culver Ridge Plaza
Rochester, NY 14622


Prom Dresses

Save the date for sneak peaks at 2020 PROM DRESSES!  Bright Neon Colors and Animal Prints everything you want!!!!  Trunk Shows November 2-24, December 15-23  Stop by the Store. Select Styles on SALE NOW!

Mother of the Bride and Groom Dresses

We know here at Bella You our customers want to try on, touch, and feel the fabric of the dress they are going to purchase.  We provide personal service and encourage our Mom’s to try on something different. We understand its about helping women execute their vision so they can feel beautiful and...

What our customers are saying about us!

Just wanted to say thank you to the Bella You ladies for such a wonderful experience! My husband and I are renewing our vows on the beach in Jamaica and I have been searching for a wedding dress that isn’t too over the top, yet is still beautiful and bridal while being appropriate for a Caribbean beach ceremony. Margaret was very helpful and together we found the perfect dress! Elegant, simple, flowy and beachy. I am so happy! I can’t wait to say I do (again!) in this gorgeous dress. They also offered the assistance of their seamstress to make a few slight alterations for me. Very happy experience and a lovely salon. Thank you 🙂  From:  Christina...